The Vault
At Premiere Advisory Group we prioritize learning and understanding the ins and outs of today's modern hotel technologies and strategies. To share our passion for growth and enrichment, we created The Vault. It's a place where our readers can unlock layers of curated wisdom and resources. We welcome those who have long tenured the world of hospitality and those who are new and eager to learn. Opening this vault means stepping into a place where valuable information is stored, ready to inform and inspire. The Liaison brings the latest news from PAG and the world of hospitality. Please provide the following... Central Reservation System: Learn hospitality terms, grow your industry knowledge, and enable your hotel to thrive. An 8-step guide to creating a hotel marketing plan. The key is to keep it simple, focus on your unique value, and listen to your guests. Google Consent Mode has transformed data privacy for hotels. Here’s a guide to help understand its importance and how to start implementing it. Your ultimate guide to a successful campaign. Learn when to start and where to allocate your hotel's digital marketing efforts. As holiday cyber sales grow in popularity, it’s up to hoteliers to decide if it will help hotel profitability or diminish it by considering these 5 factors. Every year in late August/early September Request for Proposals will start rolling through. Here we share what you can do to prepare. Why shifting from Revenue Maximization (RevMax) to a comprehensive Commercial Strategy matters. For revenue management solutions to be effective, these 4 components are essential to its success. Gary Glodowski joins Première Advisory Group to expand partnerships and grow the commercial strategy team. With hotels hurting for cash-flow, it may be time to address the idea of hiring an outsourced Revenue Management team Rate parity management is part of your daily life as a revenue manager – making sure that all channels/partners have the same rate at the same time... Goal of room and rate descriptions is to convey what the product is and the competitive value of the product... Why independent hotels should think beyond ROAS to better understand profitability by channel. In a post-COVID world, every dollar counts. You need to get heads in beds, but it’s becoming challenging especially with your Competitive Set... Hotel distribution is constantly evolving. It can be difficult for hotel operators and management companies to stay on top of changes and opportunities. That’s where Premiere Advisory Group comes in. Business Travel Report by Premiere Advisory, A Tool Designed With Your Sales Team In Mind.A collection of insights & inspiration
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Latest News
What does CRS mean to hotels?
How to Create an Effective Hotel Marketing Plan
Why Hotels Should Embrace Google Consent Mode
Developing a Winning Black Friday and Cyber Monday Strategy
Cyber Sales: YAY or NAY?
RFP Season – Setting yourself up for a successful 2025
How to Shift Market Share During Need Periods Using GDS
Revenue Management
The Case for Adopting Hotel Commercial Strategy
There’s More to Hotel Revenue Management Solutions Than You Think
Unlocking Hospitality Success: The Power of Third-Party Revenue Management
The Crucial Role of RMS for Independent Hotels in Today's Market
Timely Commission Payments: The Cornerstone of Healthy Hotel-Consortia Travel Agent Relationships
How Rate Pricing Strategies Improve Hospitality Operations
Revolutionizing Hotel Revenue Management: The Power of Dynamic Pricing
Hotel Budget Season Do's & Don'ts From The Experts
Welcome Our Newest Team Member
Première Advisory Group Names New Leader to Revenue Management Team
Première Advisory Group Wins Top Revenue Management Company for 2022
Why now is the perfect time to outsource your Revenue Management
How to keep rate parity and why is it important
Distribution Optimization
Can Your GDS Content Be Doing More Harm Than Good to Your Hotel?
The Domino Effect: How a Single Decision Can Disrupt Hotel Distribution Channels and Revenue
Enhancing Hospitality Excellence: Première Strategies for Distribution Channel Optimization
Performance and Growth: The GDS Audit
How to create channelized room and rate descriptions
Digital Marketing
Maximizing Asset Profitability: The Crucial Role of Understanding Client Acquisition Cost per Distribution Channel
Mastering The Basics: Unveiling The Booking Engine Fundamentals
Combining Personal Touch and Tech: The Next Chapter in Hotel Strategy
Unleashing the Power of Hotel Metasearch Marketing
The Complex Relationship Between Hotels and OTAs: Frenemies in the Hospitality Industry
Understanding Guest Acquisition Costs
Resolutions Every Independent Hotel Marketer Should Embrace in 2022
How to best activate your direct booking channel
Coffee Chat: Premiere Advisory Group & NextGuest
Hotel Technology
GDS Audit & How to Secure Consortia/Corporate Business Post-RFP Season
Optimizing Business Travel Segments: The Power of PAG Suite Reporting
Première Advisory Group Heads to HITEC 2023: Embracing the Future of Hospitality Technology
The Benefits of Embracing Technology to Meet Guest Expectations and Drive NOI
COVID-19 Accelerates the Need For the Hotel Industry to Adopt GOPPAR
