Get to know our roster of seasoned professionals and learn more about our passion for hospitality technology.
With an impressive two-decade tenure in the hospitality industry, Anthony established himself as a seasoned professional. His journey began with luxury guest services in Monaco, ultimately leading to a pivotal role in distribution at a major hotel group, where he earned the distinction of becoming one of the youngest corporate global sales directors. In 2015, Anthony founded PAG, leveraging his extensive experience from leading distribution strategy at Accor. His vision transformed PAG into a consistent revenue stream, significantly boosting the net income of small to medium-sized independent hotel owners and operators, solidifying his influence in the hospitality sector. Anthony's strong leadership skills uniquely position him to enhance service standards, benefiting both PAG and its esteemed clientele. Alongside his remarkable experience, Anthony holds a CHBA certification from HSMAI, emphasizing his expertise in Property Management Systems (PMS) and Central Reservation Systems (CRS).
With two decades of dedicated experience in the hospitality industry, Gary's career has been distinguished by an impressive ascent through the ranks, underpinned by a diverse skill set encompassing operations, vendor collaborations, and client relationships. His professional journey spans various renowned global hospitality brands and property types, including independent hotels, luxury boutiques, and major branded establishments. Leveraging his on-property, corporate and vendor experience, Gary has thrived in the consulting sphere at PAG, seamlessly integrating his expertise in RMS, CRS, PMS, and CRM to ensure exemplary service across the client portfolio. Certified as a CRME and CHDM, he remains resolute in his commitment to professional excellence, reaffirming his position as a devoted industry veteran driving success and innovation, all while honing his subject matter expertise within a dynamic SaaS organization.
Deborah, a seasoned hospitality professional with three decades of experience, is a valuable addition to PAG's team. Her journey commenced in the travel agency sector, where she ascended through the ranks, ultimately crossing over into the hospitality sector including contributing to the development of Sabre Synxis as well as delving into e-commerce. This rare, comprehensive perspective—combined with over a decade in leadership roles—makes her an invaluable asset to any hospitality brand. She is continually committed to customer-centric solutions with measurable distribution and revenue strategies. With ongoing certification pursuits and a wide range of technology platform expertise, Deborah is well-equipped to optimize distribution channels and elevate client services at PAG.
A proven leader in Hospitality, Larry joins us with over 27 years in the industry in various positions in Operations and Revenue Management. Larry started his hospitality career as a Night Auditor with Embassy Suites Hotels. He was quickly promoted to Front Office Manager and worked his way up the ranks to other Hilton properties before joining Wyndham Hotel & Resorts in a Director of Guest Services Role. Once joining Starwood Hotels & Resorts as Front Office Manager, Larry was given the opportunity to join the Revenue Team at Westin New York at Times Square in his first Revenue position in 2005. Subsequently, Larry’s passion for revenue was ignited. He has since held numerous Leadership roles in Revenue at single property level to overseeing a portfolio of hotels in a facet or Hotel Groups and Management companies working closely with Owners, Asset Managers, and other Stakeholders. He most recently worked with Warwick Hotels & Resorts overseeing Revenue Management for their U.S. properties. Larry’s strategic abilities push his hotels above the competition. At the same time, displaying the capabilities to lead others. His expertise encompasses an array of experience in multiple RMS, PMS, CRM, Channel Management & Distribution Systems.
With 17 years of experience, Aaron has held diverse roles in operations, reservations, and sales support, gaining experience in various segments of the industry. His expertise spans technology platforms such as PMS, RMS, and CRS, allowing him to optimize property management, revenue strategies, and distribution channels to benefit clients and colleagues within the PAG team. With extensive experience in the boutique/independent hotel sector and exposure to big brand systems and operations across global markets, Aaron is an expert in leading meetings and managing multiple hotel portfolios under the PAG wing.
Eddie brings an exceptional wealth of expertise to the PAG team with over 16 years of invaluable experience in the dynamic hospitality industry. His dedicated 8-year focus on revenue management has honed his proficiency. Eddie's extensive career spans across independent boutique and renowned brand hotels, with a strong emphasis on luxury and lifestyle segments. Throughout his journey, he has made significant contributions in various capacities, including reservations, group sales, conference services, marketing, and revenue management. Eddie's commitment to professional development is exemplified by his CRME certification. Having worked in prominent markets, Eddie now brings his invaluable expertise to our team and clients, making him an invaluable asset to our organization.
One of our revenue management and distribution experts, Vanessa Vega focuses on hotel distribution as an ecosystem to identify cross-channel symbiotic relationships that help us optimize conversion. She has 15 years of experience in hospitality and a proven record of driving transformation through the optimization of online content and user experience.
Sophie's 15-year journey in the hospitality industry has firmly established her as a valuable asset to the PAG team. Her career path included positions at prominent organizations where she wore many hats throughout the sector. Starting out on property level, she made her way through the ranks and picked up numerous roles along the way, at hotel level and within the corporate offices. Clustered Group Reservations Agent, Sales Researcher, CRS Development Manager and Senior online distribution manager were just a few of the roles though out her career. Her expertise extends to both the UK and USA markets, and she excels in various technology platforms, including CRS, Channel Manager and PMS, all of which enhance customer service. Sophie's commitment to professional growth is evident through her past CHDM certification and makes her a valuable asset, consistently contributing to the growth and success of the organization.
Tatsiana boasts 17 years of experience in the hospitality industry, positioning her as a seasoned professional within the PAG team. Beginning her career in revenue management, she swiftly climbed the ranks, accruing extensive expertise across esteemed hotel brands. With a track record of versatility, Tatsiana seamlessly transitioned between roles such as Revenue Manager, Revenue and Reservations Manager, Customer Service Manager, and even took on additional responsibilities like HR coordination during her time at Performance Hospitality. Her tenure across diverse hotel portfolios, coupled with her proficiency in technology platforms like CRS, Channel Manager, and PMS, underscores her commitment to continuous learning and excellence within the hospitality landscape. Tatsiana's hands-on experience and knack for navigating industry challenges make her an invaluable asset to the Premiere Advisory Group, where she consistently contributes to the organization's success and growth.
John's 11 years of hospitality industry experience began on property, equipping him with valuable back-end knowledge in PMS and CRS, particularly in rate configurations. He excels in channel and distribution support for our clients, ensuring effective property representation and inventory management. In addition, John has been instrumental in assisting clients with PMS/CRS system implementation or migration. His dedication to professional growth, exemplified by his participation in the HSMAI Hotel Revenue Optimization Essentials Program, solidifies his role as a key contributor to PAG's success.
DeNea brings a diverse perspective to our team serving as our Ecommerce Marketing Manager. With over 10 years of experience in digital marketing, her expertise ranges from big-box hotel brands to boutique hospitality groups throughout the US. Additionally, after spending a couple of years in retail and working in digital agencies, she offers a dynamically-tailored, outside-of-the-box approach, giving our clients an edge in positioning themselves in the digital world. In her role here at PAG, she takes the lead in ensuring our clients are well-positioned on their brand websites, in paid and organic search, on social media, third-party listings, and in email marketing, creating an inclusive network of communication to prospective guests.
Anne Dekker serves as CFO at Première Advisory Group and brings 20 years of experience in the hospitality industry. She started her career in 1998 at one of the “big four” accounting firms, Deloitte, before holding various positions in finance and business development. Among them, she served as CFO and business partner for international hospitality and food companies (AccorHotels, Sodexo, Le Duff.)
Dale Hipsh, founder of Hipsh & Co, offers advisory to owners, private equity, funds, developers, and operations on launching projects worldwide.
Blending three decades of industry insight and a record of success opening over $10 billion in properties, Dale adeptly navigates the complexities of launching resorts, driving branding, and delivering operational strategies for rooms, casinos, food & beverage, architecture, events, and more.
Based in South Florida, but a global citizen, Dale has fueled the success of some of the world’s most well-known brands, including Hard Rock International, Sun International, Ritz-Carlton, and Hyatt Hotels and Resorts.
Hipsh and Co combines a visionary founder with exceptional cohorts to help you fulfill your business dream, whatever shape that takes.
With over 30 years of leadership experience, Roland has successfully acquired, built, and negotiated large hotel portfolios, positioning renowned international hotel companies as key owners and operators across many segments. Before joining PAG, Roland led negotiation initiatives for Premier (Ashford Inc.) in North America and the Caribbean. He played a pivotal role in expanding Premier's core business—interior design, architecture, procurement, and project/construction management while servicing Ashford's $8+ billion portfolio of over 120 hotels and 26,000 rooms. At HotelAVE, a top-tier Asset Management firm, Roland was the regional practice leader responsible for expanding and consolidating a growing portfolio in the Mexico/Caribbean region. Under his guidance, HotelAVE's footprint grew to include 15+ prominent assets in the upper-upscale and luxury segments. Roland's earlier career included overseeing all development activities for Carlson Hospitality Group in the Caribbean, Mexico, and Latin America. Roland holds a CHA certification (Certified Hotel Administrator).
Partner Consultant at PAG. Over 15 years of experience with Sabre, Worldhotels, and Design Hotels. Hospitality Expert with a focus on boutique and lifestyle assets, hotel systems, and brand affiliations. Having led a wide range of projects globally from distribution landscape optimization, systems integration, and change management. Guadalupe holds an MBA specializing in the competitive advantages of independent hotels to succeed in global tourism.
Jason Edwards is a seasoned leader with 23 years of experience in hospitality and 15 years in project management. Throughout his career, he has demonstrated expertise in driving successful project outcomes, from database clean-ups to system integrations and pre-opening technology deployments. With a strong foundation in Predictive methodologies, he ensures projects are delivered on time and within budget, aligning closely with organizational objectives. Jason's leadership style emphasizes problem-solving, effective communication, and fostering innovation within teams, thriving in dynamic and fast-paced environments. Notable accomplishments include leading comprehensive technology integration projects, spearheading operations for multiple clients, and successfully launching new ventures. With a commitment to continuous improvement and client satisfaction, Jason is poised to make significant contributions in any role he undertakes, bringing a blend of strategic vision, technical proficiency, and hands-on leadership to the table.
Aly Wee is the Owner of Aly Wee Consulting, a hotel revenue management and advisory services firm specializing in the independent, boutique hotel space. Prior to founding her consulting business, Aly worked as the Regional Director of Revenue Generation at Springboard Hospitality from 2018 to 2023. As one of the founding members of the Springboard Hawaii office, she led the company’s expansion efforts in Hawaii and spearheaded the transitions of 11 hotels into the portfolio. Aly's extensive experience spans across all stages of hotel management, from initial launch and expansions, through overseeing renovations, to post-launch operations.
Before her tenure at Springboard Hospitality, Aly served as a Revenue Manager at Aqua-Aston Hospitality from 2015 to 2018. In this position, she managed a diverse portfolio of independent hotels and condotels across the Hawaiian Islands. Prior to delving into the hospitality industry, Aly worked as a paralegal for four years in the areas of family law, real estate, and corporate law.
Andrea is the Founder and President of True North Hospitality. With over 30 years of international luxury and lifestyle hospitality experience, Andrea is uniquely positioned to provide guidance and support to owners and operators throughout the hospitality lifecycle. Prior to True North Hospitality, Andrea was the Executive Vice President of Operations at Graduate Hotels, in charge of a collection of 34 hand-crafted properties in the US and UK. He had joined Graduate after an 18-year tenure at Hard Rock Hotels and Casinos, where he grew the iconic brand portfolio from 7 to 42 properties in 17 countries globally, as a Vice President of Operations. Before Hard Rock, Andrea enjoyed rich professional growth at the Bentleys, Sagamore and Raleigh in Miami Beach, the Carlton IHG in Cannes, the Fairmont Raffles in Paris, and the intercontinental Hotel in London.
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